Portfolio

I am a Senior Freelance Graphic Designer with over 15 years of experience and as an added bonus, I also happen to have excellent technical/production skills. I am available for freelance and contract projects on a temporary or permanent basis.

I am a multi-disciplinary creative leader with over 20 years of experience in digital, social, brand design, retail design, product development, package design, creative strategy, advertising and marketing communications.

I have led teams of smart, passionate and creative people combining strategy, copywriting and design to create holistic creative solutions.

What ties my work together is a love for my craft and creativity, a passion for storytelling, a designer’s eye for problem-solving and a myriad of experiences that connect people, culture, brands and technology in meaningful and purposeful ways.

  • Print, Web, Social, Email
  • Art Direction, Management and Creative Strategy
  • Large Format Printing (Retail, Tradeshows and Out-Of-Home)
  • Magazines, POP displays and Brochures
  • Photography and Photo Editing
  • Logo Design, Vector Files and Custom Dielines
  • WordPress Websites

Tina-FreelanceGraphicDesign-Portfolio_Page_04

WILD WING RESTAURANTS
FREELANCE GRAPHIC DESIGNER + ART DIRECTOR

I have been doing menus for Wild Wing Restaurants since 2015 (Dine-In, Lunch, Take-Out, Delivery, Online, Bar, Party, Kids, and Promotional (5-7 different versions for different locations all across Canada).

I have also been working on everything from billboards and packaging to special promotions - from initial creative concept to final artwork build.


CANLAN SPORTS
FREELANCE GRAPHIC DESIGNER + ART DIRECTOR

CANLAN owns and operates ice rinks and sports facilities across Canada. They have Wild Wing restaurants in 11 of their locations.

I have retrofit existing signage and designed menus in both digital and print formats since 2017.

This is their 2023 Dine-in menu (25.5 x 17 inch, trifold).


Tina-FreelanceGraphicDesign-Portfolio_Page_06

HCA MINDBOX
FREELANCE GRAPHIC DESIGNER
Art Director: Andrew Ryan

I have been working on everything from billboards and packaging to special promotions including in-store signage, neck tags, sales sheets, truck wraps and digital applications.


Tina-FreelanceGraphicDesign-Portfolio_Page_05

PUBLICIS CANADA
FREELANCE GRAPHIC DESIGNER
Art Director: Catherine Dawid / Joelle Tso

I worked on landing pages and digital assets using FIgma, and in-store signage.


Tina-FreelanceGraphicDesign-Portfolio_Page_08

CORUS ENTERTAINMENT
FREELANCE GRAPHIC DESIGNER
Art Director: Amanda Grant

I worked on their 2022 Fall Season launch versioning out branded creative for various Out-of-Home and digital applications.


AMAZON TOY BOOKS
FREELANCE GRAPHIC DESIGNER
Marks, part of SGS & Co.
Art Directors: James Bell, Maggie Little

Adapted both the 2021 and 2022 US version of the Amazon toy book for Canadian availability in English and French for both print and digital applications.

“We just had a project retrospective with the Amazon Toy Book team where we reviewed the project as a whole, and I wanted to pass back the positive sentiments we received. The Amazon team said they were delighted with how the books turned out and enjoyed working with us.”
–Danielle Olesen, Sr. Project Manager, Marks, part of SGS & Co. 


TinaPontes-2022Portfolio-website-p8
LEGO-21001283-Canada Vintage ad update.indd

LEGO
FREELANCE GRAPHIC DESIGNER
Marks, part of SGS & Co.
Art Director: Frank Gubitz

I versioned out a lot of Gift-With-Purchase retail assets for both print and digital applications as well as several large format window graphics and magazine ads.


KitKat-PS5-AD
NCON-22000023-Petro_NestleConfectionary_Promo_2022_r1_FR_opton1

Nestle
FREELANCE GRAPHIC DESIGNER
Marks, part of SGS & Co.
Art Director: Ben Duncan

I worked on a lot of retail signage and POP deliverables adapting previous artwork to current promotions.


Tina-FreelanceGraphicDesign-Portfolio_Page_09

SENECA
FREELANCE GRAPHIC DESIGNER
FORSMAN & BODENFORS
Art Director: Tayler-Lee Resar-Teese

I versioned out branded creative for various Out-of-Home deliverables, magazine/newspaper ads and digital applications.


Tina-FreelanceGraphicDesign-Portfolio_Page_10

LG
FREELANCE GRAPHIC DESIGNER
FORSMAN & BODENFORS
Art Director: Tayler-Lee Resar-Teese

I versioned out branded creative for various magazine ads and digital applications.


TinaPontes-2022Portfolio-website-p12

ALLEGRA MARKETING AND PRINT
SENIOR GRAPHIC DESIGNER + ART DIRECTOR

I learned a lot about prepress and production in this role preparing files for our 4 and 2 colour presses. This was one of the busiest environments I have ever worked in, with multiple daily deadlines, but I learned how to work on a variety of projects in tandem quickly and efficiently.


TinaPontes-2022Portfolio-website-p13

FRITO-LAY
FREELANCE GRAPHIC DESIGNER
MARK IV PROMOTIONS
Art Director: Jennifer Ross

I versioned out branded creative for various retail signage and POP deliverables.


Tina-FreelanceGraphicDesign-Portfolio_Page_11

PEPSI
FREELANCE GRAPHIC DESIGNER
MARK IV PROMOTIONS
Art Director: Tania Francescon

I versioned out branded creative for various retail signage and POP deliverables with custom dielines.


nsc-laptop-mockup
Tina Pontes-Portfolio-2021-ws-8

SKATE CANADA
VOLUNTEER GRAPHIC DESIGNER + ART DIRECTOR
Parent Volunteer of the Year 2015

Skating clubs require parents to volunteer to help run day-to-day functions and special events, so I offered to support their design needs, which took up more of my time than expected (9 years) but was also very rewarding.

I designed a 30-page WordPress website because their original site was outdated and difficult to update without programming knowledge. I re-branded it using a combination of the club’s recently updated branding (also done by me) and Skate Canada’s existing branding (with permission).

• Website Development/Re-branding 30+ pages
• Printed Materials and Merchandise
• Board of Directors / Synchronized Skating Chair

“Wow, Wow, Wow! This is amazing! Your unbiased and honest input and approach at our board meetings were appreciated. You have always been so accommodating and efficient with our ever-changing needs.”
–Amanda Montgomery, Newmarket Skating Club


SKATE CANADA
VOLUNTEER GRAPHIC DESIGNER + ART DIRECTOR

Synchronized Skating Clubs often bid to host competitions. I was the graphic designer on 2 committees: Winterfest and March Mania. Other parent volunteers would sell ads or negotiate donations in exchange for ads which I would place in the program and a contact at Skate Canada would supply skater info and team photos. Design, other content and formatting was left to my discretion.

“Gary Oswald, President of Skate Canada Central Ontario, wants your program to be the gold standard for all future programs.”
–Adele Duncan, Iced Energy Synchronized Skating Club


Tina Pontes

Senior Graphic Designer + Art Director + Production Artist

 [email protected] 289-716-0235

PORTFOLIO | RESUME